Context
All dogs are good dogs and therefore they always deserve a present. This campaign explores the idea of giving the gift of Embark to that special someone in your life...your pup. Activating dogs in motion as they're looking down into boxes. The campaign is designed to use direct eye contact paired with humorous dog faces.
- ~5000 ads delivered by a team of four (myself included)
- $200k budget for media creation
- $8 million in holiday season ROI, 400% increase from the previous year
Success metrics
- 50k+ email captures
- Build a successful multi-week competition
- Generate high-quality commercials
- Generate campaign variants for testing and calibration
- Generate ROI and positively impact our NPS
- Successfully capture and manage over ~500 requests
Contributions
- Photography
- Executive level presentation
- Project management
- Design
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